- Competitors    comparsion  - Success stories Retail Radio works! Did you know that over 80% of purchase decisions are made while the customers are in store? New Zealand research released by AC Nielsen shows only 5% of shoppers do not buy something extra during a store visit! Having the choice to play your own messages lets you direct customers to your great deals and maximise purchases. Professional audio system makes customers spend more time in store because they feel more comfortable in a relaxing musical atmosphere. As well reinforcing your brand, you will have a great sounding store helping to ensure repeat visits. Look below to discover even more benefits! Feature Benefit Reason 1. A Virtual Radio Station. Your have your own autonomous In-Store Radio Station for audio merchandising and branding. SAM has the energy and feel of a broadcast Radio Station, except there are no irrelevant or competitive messages. 2. Advertising can be programmed to a specific time (day/minute). Allows targeting of advertising and promotions at different times of the day and week. Will create incremental sales by linking audio merchandising with other promotional activity and store traffic patterns. 3. Different types of music at different times of the day. Creates ambience appropriate to time of the day. Delivers a more enjoyable experience for the customer and staff (longer store visits, improved staff/customer interaction and increased sales!). 4. Advertisements can play louder than the music. Will attract the attention of the customer. The customer will respond to what they hear. 5. Next day updates of advertising and music. Delivers a rapid response to changes in store and market conditions. Provides the retailer with a unique tactical tool. 6. Remote software upgrades and programming. No staff intervention required. Eliminates the human factor and allows support office control. 7. Downloading over secure internet link outside trading hours. No interference with store operation or systems during trading hours, does not require additional or dedicated telephone line. Hassle free and cost effective 8. Flexibility of programming by store type and region. Micro manage promotions by store type and region. Delivers the right message in the right place at the right time. 9. Up to 2000 music tracks to select from. Avoids repetition of music for customers and staff. Delivers music which will be enjoyed by the customer and staff. 10. Music licensing and royalties paid by Retail Radio Limited. Reduces administrative burden. Eliminates risk of prosecution for infringement of performer's rights.

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