Did you know that over 80% of purchase decisions are made while the customers are in store? New Zealand research released by AC Nielsen shows only 5% of shoppers do not buy something extra during a store visit! Having the choice to play your own messages lets you direct customers to your great deals and maximise purchases. A professional audio system makes customers spend more time in store because they feel more comfortable in a relaxing musical atmosphere. As well reinforcing your brand, you will have a great sounding store helping to ensure repeat visits.
So for about $7 a day your own virtual radio station will:
Make all your stores sound great
Help your customers feel at home in every store
Generate increased sales at the point of decision
Generate add on sales and impulse sales
Improve the conversion ratio of browsers to buyers
Reinforce brand messages in store
Improve staff and customer satisfaction
Ensure compliance with music licensing obligations (excluding PPNZ Public Performance tariff)
Be centrally controlled and easy to manage
Provide an opportunity for additional supplier contributions
Create topical and seasonal ambiance
Encourage return visits by announcing upcoming events
The Ear Leads the Eye
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