Retail Radio >> in-store music and messages << www.retailradio.co.nz



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Smart Retailers are Maximising Point of Decision Marketing Opportunities!

With the proliferation of media, the challenge is greater than ever to reach your target customer. So what better place to do it than in your store? And what better way to do it than with something people will always respond to? Sound! Amidst a barrage of visual merchandising the right sound will always cut through to the mind of your customer. The best way to do this is with your own In-Store Radio

A Virtual Radio Station.

Your have your own unique In-Store Radio Station for audio merchandising and branding.

SAM has the energy and feel of a broadcast Radio Station, except there are no irrelevant, negative or competitive messages.

Advertising can be programmed to a specific day and time.

Allows targeting of advertising and promotions at different times of the day and week.

Creates incremental sales by linking audio merchandising with other promotional activity and store traffic patterns.

Different types of music at different times of the day.

Creates ambience appropriate to time of the day.

Delivers a more enjoyable experience for the customer and staff which results in longer store visits, improved staff/customer interaction and increased sales!

Advertisements can play louder than the music.

Will attract the attention of the customer.

The customers will respond to what they hear.

Next day updates of advertising and music.

Delivers a rapid response to changes in store and market conditions.

Provides the retailer with a unique tactical tool.

Remote software upgrades and programming.

Eliminates time-consuming music selection & monitoring. Removes staff intervention and discord.

Allows support office control and image continuity.

Downloading over secure internet link outside trading hours.

No interference with store operation or systems during trading hours, does not require additional or dedicated telephone line.

Hassle free and cost effective

Flexibility of programming by store type and region.

Micro manage promotions.

Delivers the right message in the right place at the right time.

Multiple music tracks to select from.

Avoids repetition of music.

Delivers music which fits the demographic of your store. Customers and staff enjoy the atmosphere of your chosen music.

10.

Applicable music licensing and royalties paid by Retail Radio Limited.

Reduces administrative burden.

Eliminates risk of prosecution for infringement of performer's rights.

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