Does it really work??
Yes! In-Store Radio has been deployed as a key retail tool in overseas markets for many years. There are some great success stories:
Retail Radio Limited, New Zealand, www.retailradio.co.nz (you are here!) |
Read our latest reference from Grove Mitre 10!
"Following a request from Mitre 10 Support Office in August 2003, we agreed to pilot the system in our Onehunga store for a six month period. This trial has recently concluded, and we were sufficiently impressed that we have now decided to install the system in all three of our stores.
With "Grove Mitre 10 Radio" we are able to tailor the style of music to suit the different type customers we have throughout the week, and intersperse this with messages emphasing our range of products and services, current promotions, demonstrations, supplier adverts, community notices and much more. Right form day one the change has been very noticeable and customers can often be seen whistling or singing along with the music."
David Grove
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Immedia Broadcasting PCL, Great Britain, www.immediabroadcasting.com |
Specialists in the creation of live radio stations for major retailers. Immedia delivers its programmes to over 5000 stores nationwide. Customers feedback:
"We are very pleased with the results of the station. Staff and customers like it and we have seen significant uplifts in sales of advertised products in stores with the radio station, in some cases by as much as 35 per cent. It has helped to inform staff and customers on the latest products and technologies."
Billy Harley, Commercial Director, Dixons
"Lloydspharmacy Live has exceeded their expectations. Many staff were quite sceptical at first. I suppose they expected a continuous loop of songs, and messages being heard time and time again. I can honestly say I haven't received one single complaint. They love it. The station has brightened the environment using a combination of entertainment and information. It has helped our staff feel part of a bigger family. 'Lloydspharmacy Live' is a high quality radio station, not dissimilar from a station one would choose to listen to at home, in fact it brings a bit of home into the work place, it help a Lloydspharmacy to feel like home."
Mark Green, Commercial Director of the Lloydspharmacy group
"We are very excited at the launch of "SPAR Live" radio to all our stores and feedback from stores who already have the Impulse Live service has been very positive. We have given very careful consideration to in-store radio and the benefits it offers our member stores, our customers and our suppliers and believe the live, tailored solution offered by Immedia is the best we can provide."
Susan Darbyshire, Marketing Director, SPAR
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Radio Retail, South Africa, www.radioretail.co.za |
More than 1200 customers from diverse categories and 386 retail stores customers! Some recent in-store radio campaigns gave impressive results:
Colgate Palmolive used Radio Retail to support their Oral Care Class of Trade Promotion with the Shoprite Group of stores, and are currently looking at spending additional costs with Radio Retail by doing the same promotion this year. They had an increase of over 30% across this category last year.
Nestle ran a campaign at the end of last year on their Infant Division for PureEasy, a baby food product. Statistics were fantastic, and Radio Retail is looking forward to increase the sales across all of Nestle's categories. The advertising agency, Mindshare was very impressed with Radio Retail's service. Results were as follows: An increase of 31% in Kwazulu-Natal, an increase of 11% in Gauteng and a 15% increase in the Western Cape.
Cadbury, one of the most famous brands in the confectionary industry, has decided to test the effect that Radio Retail will have on its sale. This will sprout very positive results, as Radio Retail is a measurable media type that is heard by 35 million consumers on a monthly basis.
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